Friends School of Baltimore came to Storyfarm at the start of a fundraising effort to raise a lot of money in order to achieve three goals: grow the school’s endowment for financial aid, transform an existing building into a state-of-the-art performing and visual arts center, and sustain the excellence of their programs through annual giving. This would require more money than they had ever raised in the past, and therefore they needed a video to pull the heart strings. I helped deliver that with a photographic treatment, and a year later they were back to ask for an animation to thank the contributors and announce that they had actually raised the goal based on the response.
